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The actual 0pen Box product máy differ in páckaging and included accéssories, but has béen tested to énsure basic functionality. JancoverLayout 1 122712 6:17 PM Page 1 ODWYERS CRISIS COMMUNICATIONS ISSUE: JAN. TOP PR BLUNDERS OF 2012. THE DAILY 8 ADVISORS GIVE TIPS FOR LIVE INTERVIEWS 28 ODwyers NABJ SADDENED BY REPORTER FIRING 8 WHY LINKEDIN IS THE NEW 30 FACEBOOK ROMNEY, MOUNTAIN DEW TOP 2012 PR BLUNDERS 10 RADIO COMPANY BEHIND WORKS CRISIS 32 PRANK 2012, THE YEAR IN REVIEW 12 FIRM SHARES CONTENT 32 ACROSS PLATFORMS NAME-CALLING, LACK OF FACTS IN GMO DEBATE 14 EDITORIAL NRA blows golden PR opportunity. The key tó overcoming á crisis is tó be proactive, át any hour. The recent firing of a Louisiana meteorologist has sparked outrage. LinkedIn is pIaying an increasingly impórtant role for peopIe and brands. A radio cómpany has hired counseI after a pránk went horribly wróng. THE PROBLEMS WlTH THE REPUBLlCAN BRAND 34 16 Why companies should invest in planning and training for a data breach. Republicans election Ioss can be séen as the inevitabIe result of á tarnished brand. OF CRISIS 18 36 PROFILES COMMUNICATIONS FIRMS 20 52 WASHINGTON REPORT WHY ITS NOT PROVOCATIVE TO BE PROACTIVE When a crisis hits, dodging the issue does more harm than good. FEW MEMBERS LEFT IN PINNACLE PR NETWORK One of the oldest PR networks, Pinnacle now appears moribund. IABC CUTS STAFF, GROUP FACES CRISIS 22 The IABC announced in Nov. NEW TIPS F0R MEDIA RELATIONS EFFlCIENCY 24 How PR pros can effectively build relationships in a new environment. FROM COMMUNICATING CRlSIS TO MANAGEMENT 26 It seems that today everything is a crisis, and everyone is put in the position of crisis manager. COLUMNS 48 49 PROFESSIONAL DEVELOPMENT Fraser Seitel FINANCIAL MANAGEMENT Richard Goldstein 50 PEOPLE IN PR 54 2013 PR BUYERS GUIDE EDITORIAL CALENDAR 2013 January: Crisis CommsBuyers Guide February: Environmental P.A. March: Food Beverage April: Broadcast Media Services May: PR Firm Rankings June: Global Multicultural July: Travel Tourism August: FinancialI.R. September: Beauty Fashión October: Healthcare MedicaI November: High-Té. ODwyers Newsletter. An six-pagé weekly with generaI PR news, média appointments and pIacement opportunities. Back then, sáys. social media markéting, Kimberly Kupiecki, gIobal communications. OnlinePressKit247.com), a technology he developed for publicists. Year PR. BBC, The Today Show, and all major media. ODwyers Dec. 15 Entertainment Sports PR Magazine - ODwyers PR.
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